Recent Articles
QR Codes: A technology That’s Ready to Connect
QR codes have become increasingly popular during the COVID-19 pandemic, as the technology has become easier to use and consumers have shopped at home more.
9 Tips for Marketing to Consumers During COVID-19
As some shoppers return to brick-and-mortar locations, others will continue to buy online. Be flexible and mindful in your marketing to capture both types.
Pandemic E-Commerce Boom A Boon For Retail’s Biggest
COVID gave e-commerce adoption an unprecedented boost in sales to retailers across the spectrum. New data suggests, however, that larger retailers benefited disproportionately.
8 Food Brands that Experts Predict will IPO in 2021
Insider asked food-industry experts which food companies other than Oatly were most likely to tap the public markets in the next year or so. Here are the eight companies they pointed to…
How Did QR Codes Go From DOA to Killer App?
In the past few years, brands have begun taking another look at QR codes and experts are now adding them to the list of technologies that COVID has helped turn into a part of daily life.
D2C Brands Like Mack Weldon Stay Nimble Through Pandemic
While many apparel retailers were rattled by the COVID pandemic, direct-to-consumer men’s essentials brand Mack Weldon benefitted from an unexpected tailwind.
Should Marketers Ditch Celebrities for Micro-Influencers?
What types of influencers do marketers and agencies want to work with this year? As it turns out, the smaller the follower size the better.
Facing a Shopper Marketing Shutdown
The historic COVID-19 crisis has the consumer packaged goods industry reprioritizing the present and bracing for a ‘new normal’.
McDonald’s A.I. Drive-Thrus May Be Too Smart for Their Own Good
One of McDonald’s more intriguing experiments with cutting edge tech involves applying artificial intelligence (AI) to the drive-thru experience..
Do angry shoppers make happier customers?
Researchers at Northwestern University’s Kellogg School of Management and Miami Business School explore how people feel when shopping.
Amazon Gets Serious About Being Your Personal Stylist
In an apparent challenge to Stitch Fix, Amazon has added a styling service to its Prime Wardrobe subscription service.
How Do You Successfully Connect With Your Brand?
Many brands fail to not only understand and communicate their value proposition but simply don’t know how to listen.
Will “doubling down” on the in-store experience with holiday helpers, product demos & parties help Walmart drive higher sales?
10 Shopper Marketing Influencers You Should Follow
To help navigate the noisy world of CPG & Retail Marketing, we compiled a list of influencers for expert opinions and insider news.
Think Beyond Profit. Brands can become something greater than just making money by embedding ‘purpose’ in everything they do.