In the News

We are frequent contributors and in-demand speakers on the topics of Brand Strategy, Digital Commerce, Shopper Marketing, Food Marketing, Emerging Technologies, Loyalty, and Creating Irresistible In-store Experiences

Recent Articles 

QR Code

QR Codes: A technology That’s Ready to Connect

Supermarket News

QR codes have become increasingly popular during the COVID-19 pandemic, as the technology has become easier to use and consumers have shopped at home more.

Marketing During COVID

9 Tips for Marketing to Consumers During COVID-19

New Hope Network

As some shoppers return to brick-and-mortar locations, others will continue to buy online. Be flexible and mindful in your marketing to capture both types.

Online Shopping

Pandemic E-Commerce Boom A Boon For Retail’s Biggest

Forbes

COVID gave e-commerce adoption an unprecedented boost in sales to retailers across the spectrum. New data suggests, however, that larger retailers benefited disproportionately.

8 food brands that experts predict will IPO in 2021, from Impossible Foods to Chobani

8 Food Brands that Experts Predict will IPO in 2021 

Business Insider

Insider asked food-industry experts which food companies other than Oatly were most likely to tap the public markets in the next year or so. Here are the eight companies they pointed to…

How did QR codes go from DOA to killer app?

How Did QR Codes Go From DOA to Killer App?

RetailWire

In the past few years, brands have begun taking another look at QR codes and experts are now adding them to the list of technologies that COVID has helped turn into a part of daily life.

D2C Brands Like Mack Weldon Stay Nimble Through Pandemic

D2C Brands Like Mack Weldon Stay Nimble Through Pandemic

Forbes

While many apparel retailers were rattled by the COVID pandemic, direct-to-consumer men’s essentials brand Mack Weldon benefitted from an unexpected tailwind.

RetailWire Micro Influencers

Should Marketers Ditch Celebrities for Micro-Influencers?

RetailWire

What types of influencers do marketers and agencies want to work with this year? As it turns out, the smaller the follower size the better.

Facing A Shopper Marketing Shutdown

Facing a Shopper Marketing Shutdown

Path-to-Purchase IQ

The historic COVID-19 crisis has the consumer packaged goods industry reprioritizing the present and bracing for a ‘new normal’.

McDonald’s AI Drive-Thrus

McDonald’s A.I. Drive-Thrus May Be Too Smart for Their Own Good

Forbes

One of McDonald’s more intriguing experiments with cutting edge tech involves applying artificial intelligence (AI) to the drive-thru experience..

Do angry shoppers make happier customers?

RetailWire

Researchers at Northwestern University’s Kellogg School of Management and Miami Business School explore how people feel when shopping.

Amazon Gets Serious About Being Your Personal Stylist

Forbes

In an apparent challenge to Stitch Fix, Amazon has added a styling service to its Prime Wardrobe subscription service.

How Do You Successfully Connect With Your Brand?

Print Illustrated

Many brands fail to not only understand and communicate their value proposition but simply don’t know how to listen.

Holiday Advice for Walmart

Forbes

Will “doubling down” on the in-store experience with holiday helpers, product demos & parties help Walmart drive higher sales?

10 Shopper Marketing Influencers You Should Follow

Shopperations

To help navigate the noisy world of CPG & Retail Marketing, we compiled a list of influencers for expert opinions and insider news.

People Now Buy On Purpose

Shopper Matters

Think Beyond Profit. Brands can become something greater than just making money by embedding ‘purpose’ in everything they do.